Rooted in Human Stories

At the perspective lab, we dive deep into real human experiences to guide ethical, thoughtful decisions that honor dignity and culture.

A researcher conducting a heartfelt interview in a cozy, sunlit room filled with books and plants.
A researcher conducting a heartfelt interview in a cozy, sunlit room filled with books and plants.
Insightful and deeply respectful.

J. Lee

"

Our Services

We help you understand people, clarify your story, and design meaningful change.

Human Insight
A researcher conducting a thoughtful interview in a cozy, informal setting.
A researcher conducting a thoughtful interview in a cozy, informal setting.

Ethnographic research capturing authentic human experiences.

A creative team brainstorming around a table filled with sketches and notes.
A creative team brainstorming around a table filled with sketches and notes.
A visual map illustrating connections between community stories and systems.
A visual map illustrating connections between community stories and systems.
Storytelling

Crafting narratives that reflect real voices and lived perspectives.

Designing strategies that guide thoughtful, sustainable impact.

Strategic Design

Get in touch

Reach out to share your story or ask questions.

A warm workspace with handwritten notes and a laptop open to an email draft.
A warm workspace with handwritten notes and a laptop open to an email draft.