Who We Are

At the perspective lab, we listen deeply to human stories to guide ethical, thoughtful change.

A warm, candid photo of a diverse group engaged in a thoughtful conversation outdoors.
A warm, candid photo of a diverse group engaged in a thoughtful conversation outdoors.

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Trusted Partners

Impact

Our Services

Helping you navigate change with human-centered insight.

Ethnographic Research
A researcher conducting a long-form interview in a cozy, informal setting.
A researcher conducting a long-form interview in a cozy, informal setting.

Deep cultural and social research to reveal authentic human stories.

A detailed human experience map displayed on a wall with colorful notes.
A detailed human experience map displayed on a wall with colorful notes.
A team collaborating around a table, analyzing narrative documents.
A team collaborating around a table, analyzing narrative documents.
Narrative Archiving

Preserving lived experiences to inform ethical brand decisions.

Insightful perspective analysis across communities and systems.

Perspective Analysis